FMP – Proposal

by brucewilsongraphicdesign

What:

A gift pack produced by a company for photographers that have sent in a collection of their own photographs.

There may be two options for the pack that the client receives, ‘Professional’ for use at interviews and portfolio showings for example. The items in the pack will be professionally based, with things such as business cards, promotional leaflets, hand-outs etc.

The other possible option will be a pack that is ‘Personal’, with the items included being things such as calendars, diaries, birthday cards, invites etc.

For both packs the photographs will be collated, sorted and in some cases, edited, before being used for production of a photographic book, which will be the main piece in the packs.

The other items in the pack will depend on the possible choice of either ‘Professional’ or ‘Personal’, with custom options available:

Calendar – The photographers pictures will be used to create a personalised calendar, with 12 photographs being selected, one for each month. The client will have the option of whether to choose the images used, or allow the creator of the pack to compile them.

T-shirt – A screen-printed design from one of the photographer’s pictures, again the client can choose what image is used.

 Promotional Cards – For the photographer’s personal use, a set of cards featuring their images, to advertise themselves and their work.

C.V’s – A handout card with the clients curriculum vitae and one image example of their photography work. For use at job interviews or client meetings for example.

Business Cards – Personal business cards or business cards for the clients business or brand, this is at their discretion. Clients image used for front of the business card.

Greetings Card – Possibly most suitable for the personal pack, using the clients photography, probably left blank to allow for more uses.

Why: 

The pack will test a large number of my design and practical skills. Each piece of both of the two packs will have to be designed, and my practical skills will be tested when producing the items.

 How: 

The pack would be produced in two parts, the professional and personal, or as one ‘combination’ pack that combines both items into one box.

The professional pack will be a stripped down version of the personal pack tailored towards job interviews and portfolio showings.

The specific outcomes that I intend to produce are: 

One large or two smaller example gift packs for the photographer/client. The packs will include items specific to whether the pack is professional or personal.